Red is a color that symbolizes many meanings to numerous people and cultures. Within the western world, red generally represents passion, fire, and anger. Within the eastern world, red tends to represent prosperity, life, and fortune. Using red in order to attract business is a wise idea based upon color psychology…. if you know how to use that psychology, that is.
Basic Color Psychology
You might have heard about color psychology before, but what does it mean? This branch of psychology is used frequently within the art, business, and political worlds in order to strike upon human emotions. For example, it is no coincidence that politicians all wear red “power ties.” Various colors have an immediately effect upon human behavior. Then again, within different cultures, colors have numerous meanings as well.
For example, the color red can mean: stop, caution, danger, or warning within North America. However, to the Chinese, red tends to mean prosperity and power. Thus, when relying upon color psychology, one must consider the culture and environment of a person.
If you happen to live within the eastern world, or if you come from an Asian culture, you may want to consider using color psychology to your advantage concerning the color red. As soon as you use red within the business world, many people will begin to respond to this color on a purely subconscious level.
If you want to attract new clients to your business, the color red can help you. In China, red symbolizes fire and the southern regions. Within Chinese culture, red often means: loyalty, honor, success, fortune, fertility, happiness, passion, courage, and wealth. Thus, targeting Asian businessmen by using the color red will speak to their inner human emotions.
Still, you must be careful about how you use the color itself. While subtle touches of red will work upon a person’s subconscious, blatant usage of red will become overbearing. In short, if you will use the color red in order to attract business, be careful how you use it.
For example, sending out red invitations to clients is a great way to use color psychology. However, painting your entire office red might be a bit too much. Speaking of invitations, why not consider trying a bit of color psychology upon your next potential clients?
Red Business Invites
Whether you are extending an invitation to a business function or just for the sake of a meeting, selecting the right invitations is important. Your invites must reflect your business style, but they must also show your dedication and passion.
Red invitations will help you to attract businessmen, and they will also excite your guests. When you send a red invite, you are telling your guests that you mean business. With the knowledge of color psychology in mind, you can really make every aspect of your business work for you.
For your next function, think red. Remember, color psychology can be on your side, but it must be kept to subtle touches. Red invitations are perfect for any occasion – especially those within the business world.