Business can’t be all about business. We all know that. Everyone needs a chance to relax and unwind. If that means people also get a chance to mingle with co-workers, vendors, and other clients, then that’s a bonus.
That’s why the corporate party is such a great event. Throwing one of these events is an amazing way to showcase your business or your products. You can use them as a way to attract new clients, introduce new services or products, or gain media attention. Those are all great reasons to keep moving forward with your corporate party plans.
With so much at stake, you definitely want to ensure that your corporate party is well-planned and includes a guest list that will help you achieve your goals. Anything less just won’t be a success.
Here are some ideas for planning a fabulous corporate party or picnic that helps you make the most of the opportunity.
Putting Together a Guest List
The guest list for your corporate party should be determined by what you are trying to accomplish. If you want to impress current clients, then send invitations to people with whom you already do business. Also invite many of your best employees, including the people directly responsible for working with those clients’ accounts.
On the other hand, if you’re looking to inspire new customers to jump on your business’s bandwagon then you should send invitations to other companies that would benefit the most from what you have to offer. Remember to invite the decision-makers of the companies to your event.
Make sure to send out appropriate invitations to whomever you’ve added to your guest list. One nice invitation is the vacation travel card which could be used for other purposes but also shows that your company is diverse and that the party will be a relaxing, fun event. If your company prides itself on diversity or has international ties, then you could also choose stationery with international flags invitation theme.
Planning the Corporate Event
When you’re planning a major event like this, you really should hire an event planner. After all, you probably have plenty of other responsibilities to juggle so you don’t need the added pressure of finding caterers, decorations, entertainment, etc. Leave all of those details to an event planner.
Plus, event planners are skilled at creating themed parties that are memorable. You don’t want all of your guests to arrive at your party, spend a few hours drinking and mingling, then leave and forget the entire event by the next morning. You want to make a positive impression that will linger with them and that they’ll be talking about for days to come.
Before you hire an event planner, you should definitely choose someone whose work you have seen or heard about in the past. You can’t take a risk by hiring an untrained event planner – that’s a recipe for disaster. Interview several possible candidates before you settle on the person you want to hire.
The bottom line is to pick an event planner who is going to help you craft an event that will help you achieve your goal.