Business stationery is a key ingredient in creating your image, solidifying your branding strategy, and instilling confidence in others that. By choosing unique business stationery, you are more likely to stand out from the crowd and attract customers.
What is Business Stationery?
Business stationery is typically comprised of letterheads, envelopes, and business cards. This is the basic stationery package and will get you started on your business endeavor. You might later expand the basic package to include promotional materials such as brochures, pamphlets, promotional postcards, and announcements.
Business stationery doesn’t have to be expensive, but it does need to be nicely printed on professional-quality paper, not computer paper. Your information should be clearly stated, meaning you should avoid fancy fonts that are difficult to read. The look should somehow reflect your business. Stationery represents your business image to the public, and you want to leave a good impression because you might not get a second chance.
What is Unique Business Stationery?
Unique stationery simply means you stray from the simple black on white or black on ivory format and dare to be different. Although your letterhead, envelopes, and business cards might still be in the white family, you can embellish and use color and images to brighten the drab page and catch the attention of potential customers.
Imagine you have a business in a creative industry, such as a floral shop or a home decorator business. If a potential client receives mail from you that is unimaginative and boring, how could she trust you with decorating part of her home in a creative way?
Keys to Choosing Unique Business Stationery
Just because your stationery package needs to be professional doesn’t mean it needs to be boring or lackluster! The key is to choose unique business stationery that sets you apart from your competition without scaring away potential clients. Balance is the key.
For example, you might choose to incorporate a bold color in your letterhead. Instead of printing your letterhead on bright red paper, however, choose a crisp white bond paper and a bold red border or have your company’s information embossed in red. This creates balance, but still qualifies as unique business stationery.
Moderation is also important in choosing unique business stationery. You might want to include a graphic image that represents your business; perhaps you are starting a landscaping company and want to include flowers in your stationery. You don’t want to have flowers scattered all over the background, as this will appear disorganized and unplanned – and potential customers may think your business is that way too. Instead, you might choose one blossom and include a vibrant photo of it in the top corner or centered at the top of your letterhead near your business name. You now have unique business stationery instead of an eccentric, unprofessional appearance.
As long as you moderate and balance your creative elements with professionalism and some restraint, your unique business stationery will convince clients that you have it all: creativity and business acumen.